Stop Hiding Your Business Behind Word Games

Somewhere along the way, someone decided that the best marketing strategy was to never talk about what you actually do.

Just drop vague hints. Sprinkle in a little lifestyle glamour. Make clever little posts. But heaven forbid you actually share your link.

Apparently, you’re supposed to become a master of mystery. “Let them come to you,” they say. “Don’t scare them off with your offer.” As if being upfront is offensive now.

Listen, I understand curiosity marketing. I’ve used and still use it myself. And yes, there’s a time and place for it.

But here’s the thing: people are not stupid.

If your product or service is useful, reliable, and actually solves a problem, why keep it under lock and key? People will find out who you’re affiliated with sooner or later. And yes, they’ll find negative reviews. So what?

There are negative reviews about Mercedes. Coke. Apple. Chobani yogurt. That hasn’t stopped anyone from buying them.

Your business will attract people who see value in what you do and value in what you offer. Not because you played a game of hide-and-seek, but because you showed up consistently, helped them, educated them, and gave them something real to think about.

I’m not in the business of tricking people into a funnel. I’m in the business of solving problems. So yes, I share my links. I talk about what I use. I name the system. If it helps someone, great. If not, that’s fine too.

But I will never sit around pretending my business is some secret society you have to decode before you’re worthy of knowing what I do.

If mystery is your thing, enjoy the riddles.

I’ll be over here, building trust the old-fashioned way: with transparency, usefulness, and results.

And to prove my point, you can visit my GeniusOS website, where we explain to you the new system we are building to make your marketing, prospecting and client acquisition easier.