Blueprint to Online Sales

If you’ve been led to believe that making sales online is just about showing up and posting... you’ve been misled.

(and unfortunately, I have seen many "leaders" feeding that story to their team. Ugh)

Sales is a process. A system.
And it works. But only when you work it with intention.

Whether you sell coaching, a digital product, skin care, cleaning supplies or pet food, here’s what it really takes behind the scenes.

Step 1: Know Exactly What You Offer

Not just the “what”—but the why.
What problems does it solve?
What transformation does it create?
What makes it better than the noise people scroll past every day?

If you aren’t crystal clear, your prospect won’t be either.

Step 2: Understand Your Competition

No, you don’t need to obsess over them, but you do need to know how your offer stacks up.

What are they doing well? What gaps are they leaving wide open (psst... you can take advantage of that)?
Your positioning depends on this clarity.

Step 3: Know Where To Find Your Prospects

If you’re talking about your solution in the wrong rooms, it doesn’t matter how good it is.

Where do your ideal clients hang out?
What groups, pages, creators, or hashtags do they follow?
Go where they are already paying attention.

Step 4: Identify and Qualify the Right People

Not every human in your niche is a potential buyer.

Look for signs:

• Are they expressing the problem you solve?

• Are they asking the right questions?

• Do they seem like action-takers?

Save your time and energy for people who are open to a solution.

Step 5: Warm Them Up with Authentic Engagement

This is where most people rush.
Don't pitch. Don’t push.

Instead, show up on their radar.
Engage with their content thoughtfully. Comment like a real person. Read what they mean, not just what they say.

This is how trust begins.

Step 6: Connect When the Time is Right

Once there’s a rhythm, some back and forth, some mutual familiarity, send the friend request. No cold vibes. No awkwardness.
Just timing that feels and is natural.

Step 7: Stay Visible and Be Helpful

Keep showing up after the connection is made.

Become the person they associate with solutions in your space.
You don’t have to be loud—just consistent and relevant.

Step 8: Track the People in Your Pipeline

You cannot rely on memory. Period.

Have a system, whether it is manual or digital, to categorize people:

• Who’s just joined your world

• Who’s warmed up

• Who’s shown interest

• Who’s ready now

This alone can save you months of missed opportunities.

Step 9: Follow Up Intentionally

The real magic? It’s in the follow-up.

Stay in touch with those who’ve shown interest.
Keep nurturing your audience, yes and zoom in on the ones who’ve already raised their hand.

Sales don’t usually happen in the first message.
But they do happen in the third. Or the seventh. Or even the thrity-fifth. Some studies show that nowadays sales cycles (yes, even if you don't like to call it that way, it is what it is: a sales cycle) are longer than what they used to be.

Final Thoughts: A Solid System—But a Heavy One

This blueprint is solid. It works.
But let’s not pretend it’s light work.

You’re running a business. You have a life. Maybe a family, a second offer, or another stream of income. Time is your most limited resource.

So what if you could keep the strategy... and let something else handle the repetition?

There’s a better way.
One that frees you to focus on your clients and your life—without skipping steps.

If you’re curious, just look here.